ZOOLOGICAL SYMBOL
This project involved creating a cohesive animal symbol system for the Oklahoma City Zoo, focusing on nine animals categorized into mammals, birds, and insects. These icons served as the foundation for a dynamic set of posters, including an inverted symbol system poster, a letterform poster, and an informative zoo poster.
Sketches and Digital Iterations of Mammals.
Sketches and Digital Iterations of Birds.
Sketches and Digital Iterations of Insects.
CHALLENGE + SOLUTION
The challenge was to design a series of symbols that are simple, readable, and instantly recognizable while maintaining a consistent style across the set. Each symbol was crafted with clarity and visual balance, forming a modular system adaptable to a range of poster formats. From letterform explorations to educational layouts, the final poster series successfully connects design and education in an engaging, accessible way.
Inverse symbol system posters.
“B” for bird letterform poster.
Informational children’s poster.
Adobe Illustrator
Adobe InDesign
Procreate
TOOLS
Symbol Design
Poster Design
Visual Systems