The challenge was to establish a unique voice in a saturated home furnishings market by developing a clear strategic position using the 3Cs—company, consumer, and competitors. Through research and visual exploration, the brand was shaped into a whimsical yet refined identity system. A full suite of brand guidelines and design assets were created and applied across both digital and print touchpoints, ensuring a cohesive look and feel that communicates the brand’s playful sophistication and design-forward appeal.