The challenge was to merge a historic brand legacy with a modern cultural celebration in a way that felt both authentic and visually cohesive. The final design features impressionist artworks by Lilla Cabot Perry, Ana Boberg, and Berthe Morisot—female artists historically underrepresented in the art world. Their work was integrated into the label and tube packaging using soft, painterly treatments that complemented the core elements of Jim Beam’s branding. The result is a refined, feminine interpretation that honors both artistic heritage and brand tradition, offering a fresh perspective that appeals to modern sensibilities.